build_html(): Simplify, so there's only one version of the latex2html

command line.

l2hoption():  Convenience function, to write out an option to the aux. init.
	file only if set.

Added --iconserver option to set the $ICONSERVER variable in latex2html; this
requires the use of an auxillary init. file since this can't be initialized
using a standard latex2html command-line option.  So the aux. init. file is
used for just about all the special options since it has to be written anyway
when $ICONSERVER needs to be set.